Start Orchestrating.

The operations platform for restaurants, coffee bars, and service businesses.

Built for hospitality. Already trusted by.

African Black Star
Café Grachtenzicht
KHAOthai streetfood
FORNOpizza & bar
Bistro Zuid
The Golden Tap

I spent twelve years trying to scale a family-owned coffee shop. But the business was running me.

So I built an operating system that got me out. And now I'm sharing it with every hospitality founder who recognises that story.

Try ThinQr for free. See what your business actually looks like under the hood.

A week off. No fires. No missed calls. Your Chief of Operations handled it. That is founder freedom. The ultimate luxury. And it's exactly what we built.

Phillip Pulpo

Founder & CEO

phillip@thinqr.com

Without you, it stops.
That is not a business. That is a trap.

You are the operations manual

How to handle a large party booking. What to do when a food allergy comes in. The opening checklist, the closing procedure, the supplier contacts. It all lives in your head. Your team is not incapable. They just do not have access to what you know.

The retraining trap

There is no system for training. New staff learn by watching and getting it wrong. They finally get good, then they leave. And in horeca, they always leave. Four, five times a year. A founder’s worst nightmare.

You can’t delegate, so you can’t scale

“If you want something done right, do it yourself.” That saying keeps every restaurant and cafe owner trapped. No system means delegation feels like a gamble. So the business can never grow beyond you.

The owner cannot step away

A week off means WhatsApp messages from the floor and missed calls from your kitchen piling up. The restaurant only runs when you are in the middle of it. That is not scale. That is owner dependency.

The procedures that live in your head. The new hire you trained for the fifth time. The business that stops scaling at your capacity. The holiday you keep putting off.

ThinQrhandles all of it.

Industries

Built for hospitality.

Restaurant

Behind the Pass

Your head chef leaves. Every recipe, every allergy protocol, every plating standard walks out with them. You train the replacement from memory. Again. ThinQr maps your kitchen as a system, generates training from your processes, and onboards the next hire before they touch a pan.

Business Map · AI Training Generation · Contract Scanning · Onboarding

Café

At the Machine

You trained three baristas this year. All three left. The pour ratios, the rush-hour workflow, the opening checklist. Learned by watching, forgotten when they walk. ThinQr captures it once and trains every hire the same way. Your second location gets the same quality without you being there.

AI Training Generation · Process Documentation · Multi-location Ready

Bar

Behind the Bar

Friday night, full house. Stock is low, a complaint needs handling, nobody knows the closing procedure. Your phone buzzes every ten minutes. ThinQr answers your team’s questions directly, tracks contract renewals, monitors your Google reviews, and delivers a morning briefing so you wake up informed, not behind.

ThinQr AI Briefings · Google Reviews · Contract Management · Team Q&A

Service

On the Floor

Hotels, spas, salons, bakeries. Every "how do we handle this?" goes to the same person. That person can never step away. ThinQr becomes the source of answers for your team. The procedures, the standards, the training. Documented, searchable, and always available. The founder becomes optional.

Employee Guide · Document Scanner · Station Assignments · AI Q&A

ThinQr AI

Your Chief of Operations.

Every morning, a briefing. Every question, an answer.

ThinQr AI

Our Intelligence Ecosystem

Powered by THE BEST

From Anthropic's intelligence to Google's reputation management, every partner was chosen because they are the best at what they do. You get the best of everything, orchestrated into one hospitality operating system that knows your employees by name.

ThinQr
Anthropic
Anthropic
OpenAI
OpenAI
GDPR
GDPR
Google
Google
Resend
Resend
KHN
KHN
Supabase
Supabase
Upstash
Upstash

What makes ThinQr different

Intelligence

General AI

General purpose. Not built for any specific industry.

ThinQr

Powered by an ecosystem of world class technology, purpose built for hospitality operations.

Actions

General AI

Can only talk

ThinQr

Can look up employees, search documents, draft warnings, create training, generate contracts, reply to Google reviews, send reminders, schedule follow-ups

Knowledge

General AI

Knows everything about the world, nothing about your business

ThinQr

Knows everything about your business: how customers find you, how your team delivers, every employee by first name, their contracts, their training, their responsibilities

Proactivity

General AI

Waits to be asked

ThinQr

Shows up every morning with a briefing. Monitors your Google reviews. Flags patterns before you notice them.

How ThinQr works

Five steps from operator to founder.

Built specifically for restaurants, cafes, bars, coffee shops, and retail.

01

Map your business

See your entire operation as a system that lives on a canvas, visible for your whole team. Answer guided questions about how customers find you and how your team delivers. ThinQr maps the two engines that drive your business: how demand enters, and how it gets fulfilled.

02

Onboard your team

Upload an employment contract. ThinQr reads it and extracts everything: name, role, start date, contract type. Whether they are a bartender, chef, server, or floor manager. One click and they are in the system with their own dashboard, training, and responsibilities.

03

Put everyone in the right seat

Assign each team member to the stations they own in your engines. They see their responsibilities. You see who owns what. Every station has an owner. Every owner knows their role.

04

Train from a conversation

Tell ThinQr what you need your team to know. It builds the full training module: slides, playbook, SOP, and scored quiz. ThinQr is proactive — it spots review patterns, builds training from real feedback, and drafts replies for you.

05

Talk to your Chief of Operations

Every morning, a briefing. It pulls from Google reviews, team progress, training completion, and open tickets. When your staff need answers, ThinQr answers directly. The founder is not interrupted. Only when ThinQr genuinely cannot answer does it escalate.

Testimonials

Founders who stopped operating.

Twelve years running a family coffeeshop in Amsterdam. Staff leave, you retrain. They leave again, you retrain again. The whole family couldn’t take a holiday at the same time because someone always had to be there. That’s the life ThinQr was built to end.

Phil Etwi
Phil EtwiAfrican Black Star Coffeeshop, Amsterdam

I used to be the person every server called when something went wrong on a Friday night. Now ThinQr handles it. I took my first real holiday in three years, and the restaurant ran itself.

Sarah Vos
Sarah VosMeridian Bistro, Amsterdam

We went from one cafe to two without me working a single extra hour. Every new barista gets trained by the system, not by me. Consistent service across both locations.

Marcus Rivera
Marcus RiveraArtisan Roast Coffee, 2 locations

Twelve years running a family coffeeshop in Amsterdam. Staff leave, you retrain. They leave again, you retrain again. The whole family couldn’t take a holiday at the same time because someone always had to be there. That’s the life ThinQr was built to end.

Phil Etwi
Phil EtwiAfrican Black Star Coffeeshop, Amsterdam

I used to be the person every server called when something went wrong on a Friday night. Now ThinQr handles it. I took my first real holiday in three years, and the restaurant ran itself.

Sarah Vos
Sarah VosMeridian Bistro, Amsterdam

We went from one cafe to two without me working a single extra hour. Every new barista gets trained by the system, not by me. Consistent service across both locations.

Marcus Rivera
Marcus RiveraArtisan Roast Coffee, 2 locations

Ready to see your business clearly?